An Assessment of Nigerian Pidgin Pragmatics in Daily Market Interactions: A Case Study of Trade Communication in Abuja
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Background of the Study
Nigerian Pidgin, often regarded as a lingua franca across diverse ethnic groups, plays a central role in daily market interactions. This study examines the pragmatic functions of Nigerian Pidgin in facilitating trade communication in Abuja’s bustling markets. Pidgin, with its simplified grammatical structures and adaptive vocabulary, is instrumental in bridging linguistic gaps among traders and customers from various linguistic backgrounds. The study situates itself within the pragmatic framework, focusing on speech acts, politeness strategies, and contextual inference that characterize market discourse (Ibrahim, 2023). Recent research indicates that pragmatic competence in Nigerian Pidgin contributes significantly to the efficiency of commercial transactions and the resolution of misunderstandings (Adewale, 2024). Moreover, the flexible nature of Pidgin enables speakers to negotiate meaning in real time, thereby reinforcing social bonds and economic cooperation. By examining live interactions, this study aims to uncover the underlying pragmatic markers that drive effective communication in trade. The research also considers how economic pressures and cultural diversity influence the pragmatic choices of market participants. This comprehensive analysis not only highlights the linguistic adaptability of Nigerian Pidgin but also underscores its role in sustaining vibrant market economies and fostering intercultural understanding (Ibrahim, 2023; Adewale, 2024).
Statement of the Problem
Although Nigerian Pidgin is widely used in market interactions, there is a dearth of systematic research on its pragmatic dimensions. Existing literature primarily focuses on the lexical and syntactic features of Pidgin, while pragmatic aspects such as speech acts and contextual strategies remain underexplored. This gap limits our understanding of how traders negotiate meaning and manage social relationships in high-pressure commercial environments. The lack of focused studies on market-specific interactions poses challenges in formulating effective communication strategies for diverse audiences. Consequently, this study seeks to fill this gap by analyzing the pragmatic markers in trade communication, thereby providing a nuanced understanding of how Nigerian Pidgin operates in real-world economic settings (Adewale, 2024; Ibrahim, 2023).
Objectives of the Study
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To identify key pragmatic markers used in Nigerian Pidgin during market interactions.
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To evaluate how these markers facilitate effective trade communication.
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To assess the impact of contextual factors on the use of Nigerian Pidgin in Abuja’s markets.
Research Questions
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What are the primary pragmatic markers in Nigerian Pidgin market interactions?
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How do these markers contribute to successful communication in trade settings?
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How do contextual factors shape pragmatic choices in market discourse?
Significance of the Study
This study highlights the importance of pragmatic competence in Nigerian Pidgin, particularly in economic transactions. The findings will aid linguists, market regulators, and communication trainers in understanding the subtle nuances that underpin successful trade interactions. By illuminating the role of pragmatics in everyday market communication, the research contributes to the broader discussion on language efficiency and intercultural negotiation. It also offers practical insights for enhancing communication strategies within diverse economic environments (Ibrahim, 2023).
Scope and Limitations of the Study
The study is limited to analyzing Nigerian Pidgin pragmatics in daily market interactions in Abuja and does not extend to other forms of commercial discourse or different geographic locations.
Definitions of Terms
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Pragmatics: The branch of linguistics concerned with language use in context.
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Pidgin: A simplified form of language used for communication between groups with no common language.
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Market Interactions: The verbal exchanges and communicative practices that occur in commercial settings.
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